Case study · Software delivered

MotorCom Automotive Platform

A live multi-yard automotive sales and operations platform designed and developed by ROOSH.

Overview

MotorCom required a digital platform capable of supporting modern automotive retail across multiple vehicle yards and regions. ROOSH designed and developed a centralised platform that connects inventory, vehicle discovery, customer enquiries, finance journeys and trade-in workflows into a unified digital experience.

The challenge

One platform, many yards and regions.

MotorCom needed a single platform capable of supporting modern automotive retail across multiple vehicle yards and regions — bringing inventory, vehicle discovery and customer enquiries together instead of running as disconnected systems.

What ROOSH delivered

A centralised platform for sales and operations.

ROOSH designed and developed a centralised platform that connects inventory, vehicle discovery, customer enquiries, finance journeys and trade-in workflows into a unified digital experience.

Key capabilities

What the platform covers.

Inventory & data

Multi-yard inventory

Stock across every yard and region is managed from one central inventory, instead of separate disconnected systems.

Listing management

Staff create, edit and publish detailed vehicle listings, with changes reflected across the site immediately.

Sales & customer experience

Faceted vehicle search

Buyers filter and refine results by make, model, price, fuel type and more to find the right vehicle fast.

Finance integration

Customers can start a finance enquiry directly against a vehicle, connecting sales and finance workflows.

Trade-in valuation

A structured trade-in workflow captures vehicle details from customers to support valuation and sales.

Lead capture

Customer enquiries are captured and routed to the right sales team, so no lead is missed.

Enquiry management

Vehicle-specific enquiries are tracked through to response, keeping follow-up organised for staff.

Responsive website

The customer-facing site is fully responsive, giving a consistent experience across phone, tablet and desktop.

Operations & integrations

Operational administration

Back-office tools give staff day-to-day control over inventory, listings and enquiries in one place.

Supporting integrations

The platform connects with supporting automotive services, keeping yard operations linked to the tools they rely on.

Integrations

Connected to the data vehicles need.

Nichibo auction sync

Vehicles are pulled automatically from Nichibo's Japanese auction and import data feed, keeping MotorCom's inventory current without manual data entry.

⛽ FuelSaver economy rating

Each synced vehicle automatically receives its official NZ FuelSaver fuel economy rating, giving buyers accurate running-cost information at a glance.

Outcome

The platform is actively used to support MotorCom's vehicle sales operations, demonstrating ROOSH's ability to design, develop and support production software used by a real operating business.

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